ABOUT US

SHORTT TACKLE IS A PROUDLY NEW ZEALAND–OWNED AND OPERATED FISHING BRAND SPECIALISING IN PREMIUM SOFT BAITS DESIGNED TO PERFORM IN REAL CONDITIONS. EVERY BAIT IS CAREFULLY DESIGNED, HAND-INJECTED, AND FINISHED RIGHT HERE IN NZ, GIVING US FULL CONTROL OVER QUALITY, CONSISTENCY, AND PERFORMANCE.

WE FOCUS ON PROVEN SHAPES, LIFELIKE ACTION, AND DURABLE MATERIALS THAT HOLD UP CAST AFTER CAST. OUR GOAL IS SIMPLE — CREATE SOFT BAITS THAT ANGLERS CAN RELY ON, WHETHER YOU’RE FISHING THE COASTLINE, HARBOUR, OR HEADING OFFSHORE.

BUILT BY ANGLERS, FOR ANGLERS, SHORTT TACKLE STANDS FOR LOCAL CRAFTSMANSHIP, HONEST QUALITY, AND GEAR THAT’S MADE TO CATCH FISH — NOT JUST LOOK GOOD IN THE PACKET.

CATCH MORE, FISH LONGER